I Am Well
I Am Well
A polished online presence designed to communicate the brand clearly while creating a smoother journey from discovery to action.
- Role
- Store Redesign
- Website
- Visit live site ↗
Responsive Presentation
Explore the website as one continuous page.
Scroll inside each preview to see the page flow from top to bottom. Original-resolution captures are used for a clearer presentation.
Mobile Experience
The complete mobile-width design.
The original mobile-width capture is shown at its natural scale. Scroll inside the phone to explore the page from top to bottom.
See It Live
Explore the current website.
The live site may have changed since the original project was completed.
The challenge
The catalogue had grown over time and the browsing structure no longer matched how customers shop.
The approach
- Reorganized collections around customer intent
- Defined a consistent type and spacing system
- Rebuilt key templates as reusable sections
What improved
- Simplified navigation
- Consistent product-card system
- Cleaner mobile browsing