Mr. Cochinillo

Mr. Cochinillo Paid Ads

Performance-focused Meta advertising built around compelling food creatives, campaign testing, and purchase-driven optimization.

Role: Meta ads strategy, campaign management, and performance analysis
Reporting Period: June 1–December 2024

Campaign Results

Performance at a glance.

Total ad spend

₱66,014.58Reported by Meta

Meta-reported purchases

150Across the displayed campaigns

Blended cost per purchase

₱440.10Total spend divided by purchases

Purchase ROAS

28.10×Reported average in Meta

Purchase conversion value

₱1,854,995.10Reported by Meta

Mr. Cochinillo advertising performance screenshot — Source-platform performance screenshot

Mr. Cochinillo advertising report with spend, purchases, conversion value, and social traffic sources — Supporting campaign-report overview showing the selected spend, purchase, conversion-value, and social-source breakdown.

Mr. Cochinillo Shopify performance overview for June through December 2024 — Supporting Shopify overview for June 1–December 19, 2024, including sales, orders, and returning-customer context.

The challenge

Generate measurable purchases for a premium, high-ticket product while using messaging and conversion campaigns to capture different levels of buying intent.

The strategy

Managed a mix of messaging and sales campaigns, retained the strongest campaign variations, and monitored purchase value, cost per purchase, and ROAS to guide optimization decisions.

Creative Gallery

Social, campaign, and advertising assets.

Mr. Cochinillo carousel advertisement featuring a customer reacting to a boxed cochinillo — Customer-reaction carousel creative used in a messaging campaign.

Mr. Cochinillo carousel advertisement featuring customers holding a boxed cochinillo — Social-proof carousel frame featuring a customer delivery.

Mr. Cochinillo carousel advertisement featuring a customer serving a whole roasted cochinillo — Customer-generated social-proof frame used in the carousel.

Mr. Cochinillo carousel advertisement featuring a diner with a whole roasted cochinillo — Lifestyle and occasion-based social-proof frame used in the carousel.

Reels & Motion

Performance at a glance.

The challenge

The strategy

Social, campaign, and advertising assets.

Short-form video made for attention.